01
Press play on the tarmac.
The hero runs real footage of aircraft, trucks and the people loading them, with a Play Video button for the full story.
Work / Case study 07
CFI Perishables
Since 1974, moving things that would really prefer not to sit on a tarmac.
The ask
Show what moves, not just how.
Commodity Forwarders has shipped perishables since 1974, when it started as a one-person office in Los Angeles flying strawberries to Europe. The site needed to show the range of what they move, and why cool chain is a culture there, not a checkbox.
The fix
Let the cargo do the talking.
A video hero straight from the ramp, then a commodity grid shippers can scan by picture: cherries, seafood, flowers, eggs and poults, pharma. Services, offices and news are one scroll away.
What makes it work
Fresh, frozen and live.
02
Find your cargo by sight.
Every commodity gets a photo tile, and hovering one invites you in. It is the fastest way to say "yes, we ship that" to a hundred kinds of shipper.
03
Fifty years, three sections.
Services, About and Offices each get a big photo and one paragraph. Heritage without the history lecture.
04
Works in a cold room.
Big tap targets and short sections, for shippers checking in from a warehouse floor with cold hands.
Brand system
Navy and cold-room white.
Fresh, frozen & live.
Inter Light · calm headlines
Since 1974
Inter Bold · emphasis
Navy for trust and plenty of white space, like a clean cold room. Inter in a light weight keeps the headlines calm, which suits cargo that cannot wait.