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Steve Vorass
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Logo
THANKS FOR FILLING OUT MY FORM
Here are my favorite questions to ask when creating a logo:
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What are your products and services?
Who are your ideal customers?
What emotions/meanings do you want your logo to convey?
A food brand may go for “freshness, zest and color”. A tool hardware store may go for “strength and reliability.”
Who are your top 3 competitors and how do you differ from them?
Understanding the competition and how they brand themselves is vital to creating a unique logo that stands out from the crowd.
List 3 logos you like, preferably in different industries and include dot points what you do and don’t like for each
Do you have an idea for your new logo?
Do you have color and font preferences for your logo?
Will your logo include a tag line? If so, will it always appear with the logo?
What is your timeframe?
