SACRED wanted to promote their new album as well as the singles the led up to the release. The goal was to let their users know they have new music available and provide links to purchase the tracks as well as show supporting media as well as live show announcements.
How I achieved it
I created a dark, textured themes to showcase the band’s gritty hard rock music and display their album artwork, photos, posters and videos. Each release is showcased front and center on the front page behind a featured video. SACRED went a step further and added an augmented reality component to their album which allowed fans to see and hear clips of new songs before their release. Users can sign up to the band’s mailing list, then get a print out to scan with their phone to see exclusive AR content.