01
Five words, one airport.
A full-screen slider where each value gets one giant word and a real photo from the ramp. No stock handshakes were harmed.
The ask
Explain an airport company to people who've never seen the ramp.
AGI handles ground operations and cargo at airports. Airlines, shippers and future employees all land on the same homepage, each with a different question.
The fix
Lead with five words, then get out of the way.
People, Safety, Customer Service, Cargo, Passengers. Each gets a full-screen slide with real ramp photography. The tools customers need every day, like tracking an air waybill, live right in the nav.
What makes it work
Big words, real photos, useful nav.
02
The useful stuff, up top.
Track My AWB and Pay Your MAWB sit in the main nav next to Apply Today, on a phone as much as a desk, because the people who need them need them right now.
03
Same story, pocket-sized.
The slider keeps its big words on a phone, so the brand reads just as clearly in a pocket as it does on a desk.
Brand system
Runway blue, tarmac black.
People
Montserrat ExtraBold · one word at a time
THE AIRPORT PEOPLE
Montserrat · letterspaced eyebrows
Runway blue, tarmac black and cloud white, which is roughly what an airport looks like from the ramp. Montserrat in a heavy weight carries the one-word headlines, and the logo's swept wing handles the rest.