Work / Case study 05

Position : Global

A logistics marketing agency that had to market itself. No pressure.

Client
Position : Global, in-house
Role
Web design, development
Year
2023

The ask

Market a marketing agency. To freight people.

Position : Global does marketing for logistics companies. Its own site had to prove the point: speak fluent freight, show the work and still look like an agency you would hire.

The fix

Say it in the first line. Back it up below.

The hero says exactly who it is for. Below that come services, the origin story, the team, recent work for logistics brands, a podcast and a newsletter for people who would rather read than call.

What makes it work

Speak freight. Show the work.

01

Breathing logistics, speaking marketing.

A slow, glowing gradient and a headline that names the audience in its first eight words. Nobody has to guess whether they are in the right place.

02

Six services, one hover.

Web, content, audio and video, brand strategy, planning and PR, all one hover away from anywhere on the site.

03

Proof before the pitch.

The origin story, the people and the work all show up before the contact form does. B2B buyers check your homework first.

04

Built for the tarmac.

Plenty of logistics execs read on a phone between flights, so mobile gets the same care, not leftovers.

Brand system

Red, navy, and one very busy colon.

Breathing logistics.

Inter Bold · headlines

Speaking marketing.

Inter · everything else

Signal red and deep navy: confident, a little nautical, very freight. Inter keeps everything crisp at any size. The colon in the logo does a lot of work, with position on one side and global on the other.

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