01
Four words of hero.
Dark midnight, mint accents and a headline short enough to remember after the demo call.
The ask
Make IoT plus AI sound simpler than it is.
Tag-N-Trac sells trackers, smart labels and three AI products that watch pharma and food shipments in real time. That is a lot of nouns, and buyers needed to get it in one scroll.
The fix
One line up top. One product at a time below.
"When It Matters. Tag It." carries the hero. Below it, each AI product (TracINTELL, TracASSIST and TracFLOW) gets its own section, its own visual and one clear job.
What makes it work
Complex product. Simple scroll.
02
Three AI products, one story.
Risk intelligence, an analytics assistant and workflow automation, each introduced in plain English with a visual that shows what it does.
03
A page in every industry's language.
Aviation opens with airline-approved tracking for ULDs and high-value cargo, then shows the tracking map before it asks for a demo. Pharma, food and 3PLs each get their own version of the same pitch.
04
Pick up the hardware.
Every tracker has a 3D model you can drag, spin and zoom right on the product page, so buyers see the actual device before the demo call.
05
Problems before products.
On a phone, the multi-modal page leads with the problems shippers already live with, like disrupted tracking and exception chaos, each on its own photo card, before any of the tech shows up.
Brand system
The colors of a dashboard that works.
Tag it.
Poppins SemiBold · headlines
SKU → container
Poppins · everything else
Midnight and signal mint, the colors of a dashboard that is working. Poppins keeps the tech approachable. The logo's location pin with signal waves explains the product before you read a word.